Marketing Insights

A curated collection of brand analyses, mock campaigns, and performance breakdowns across beauty, music, wellness, and lifestyle. This page showcases my ability to blend creative direction with strategy. Each project reflects a deep understanding of audience psychology, platform behavior, and cultural trends.

Rhode Case Study

A deep dive into Rhode’s brand identity, visual storytelling, and social strategy. This case study explores how Rhode built a minimalist luxury aesthetic, leveraged Hailey Bieber’s influence, and cultivated a loyal Gen Z audience through content, community, and product positioning. Includes content recommendations and insights on scaling brand engagement.

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AI Digital Marketing Strategy

A strategic pitch designed to position PwC as the global leader in AI business solutions. This proposal outlines a six month, multi channel marketing plan leveraging AI content creation, predictive targeting, SEO optimization, and brand listening to drive thought leadership, increase engagement, and generate qualified enterprise leads.

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4th of July Campaign

Strategy:
For this limited time 4th of July campaign, I led a Meta and Pinterest campaign combined with Meta Ads push focused on highlighting the brand’s bestselling jewelry pieces through red, white, and blue themed visuals and urgency messaging. With a budget of $1,500, I developed a 4 day media strategy targeting women ages 18–70 across Instagram and Facebook. The creative featured user generated style content and short form videos that captured the sparkle and sentimentality of gifting jewelry during a celebratory weekend. I A/B tested multiple ad formats and optimized placements in real time based on CTR and engagement.

Results:
The campaign successfully doubled the ad spend, generating over $3,000 in sales and achieving a 2.1x return on ad spend (ROAS). We saw a 4.8% click through rate, well above average for the jewelry category, and the top performing asset was a short video showcasing a jewelry stack with patriotic styling.

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Mock Campaign: Madison Beer

This mock campaign outlines how Madison Beer can evolve from being known primarily as an Instagram famous beauty and TikTok viral singer to becoming a Grammy level, culturally respected pop icon. Through strategic storytelling, symbolism, sound evolution, and visual world-building, this campaign positions Madison as a visionary artist with lasting cultural impact.

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Google Ads

My Music Video Campaign: A Data-Driven Retrospective

For the release of my music video, Out of Nowhere, I launched a Google Ads campaign to maximize its reach and build early momentum. Using skippable in-stream ads on YouTube, I targeted an audience with a demonstrated interest in similar music styles. With a budget of $304, the campaign ran from April 23 to May 21, 2021, focusing on creating awareness and attracting new listeners.

The campaign achieved 25,327 impressions, effectively introducing the video to a wide audience, while 65 clicks reflected meaningful engagement with the ad. Success wasn’t solely about clicks but about visibility, and the high number of impressions suggests the campaign met its goal of increasing awareness.

Cost effectiveness was a key strength, with a stable daily spend of around $10. This allowed for controlled, efficient budget use while maintaining significant reach. While there’s always room to improve targeting and engagement strategies, the campaign proved to be a strong start, offering valuable insights for future promotional efforts.

SEO Case Study

Prime Hydration vs. Unwell

Brand Overview

This case study compares two influencer beverage brands: Prime Hydration, cofounded by Logan Paul and KSI, and Unwell, a wellness drink brand launched by Alex Cooper. Both brands achieve massive digital reach and strong Gen Z appeal, but their SEO strategies and product positioning diverge.

Prime: Sports performance focus, high intensity branding, and global retail expansion.
Unwell: Wellness infused sparkling beverage designed for mental clarity, relaxation, and feminine-coded aesthetics.

Each brand dominates in their cultural niche, but are at different stages in their SEO maturity.

Keyword Visibility & Search Trends

Prime Hydration ranks for a high volume of branded and non branded queries:

“prime drink” – 246K/month
“logan paul prime” – 60K/month
“prime hydration flavors” – 33K/month

Unwell is still in early visibility phases with search trends growing post launch:

“unwell drink alex cooper” – 7K/month
“alex cooper hydration drink” – 2K/month
“unwell drink ingredients” – low but rising

Unwell has strong buzz but lacks established SEO equity, a common challenge for newly launched CPG brands.

Content Strategy & Search Positioning

Prime Hydration lacks long form content, relying on influencer videos, social virality, and external media coverage for search ranking. Product pages are optimized for branded search but not for informational queries (e.g., 'electrolyte benefits').

Unwell has a strong launch presence via podcast mentions and social integrations but no robust content hub. To compete organically, Unwell could invest in blog content around wellness topics, relaxation, and ingredients (e.g., L-theanine, magnesium). Keyword rich pages, FAQs, and blog content can help the brand rank beyond its name.

Technical SEO & Site Optimization

Prime: Fast, well structured product pages but lacking in schema markup, internal links, and SEO optimized blog content.
Unwell: Visually sleek and brand forward, but minimal keyword optimization, metadata structure, or educational landing pages. Site architecture prioritizes aesthetics over search performance.

Strategic Takeaways

Prime has the SEO advantage through brand maturity and massive influencer visibility, but its organic growth is underdeveloped. There’s opportunity to deepen its strategy with educational content and keyword targeting.
Unwell is in its growth phase, with high curiosity driven search but little infrastructure to capture and convert that interest. It should focus on building evergreen content, wellness SEO pages, and product storytelling that extends beyond the launch hype.

Both brands show the power of influencer CPGs. To build long-term discoverability, they need to support virality with intentional, keyword content.